News

PASTA KING LAUNCHES NEW VEGAN SAUCE

December 17, 2019
Christine Forrest

To support the key caterer date of ‘Veganuary’ and further reinforce our plant based offering, we will be launching Vegan Italiano – chicken-style pieces in a rich tomato & basil sauce, on 6th January.  Make a note to add this to your order for January not only for your vegan customers but also for the growing trend in flexitarian eating.

  • Today, 1 in 3 meals eaten by millennials is “meat-free”
  • 26% of millennials identify as being vegetarian or vegan
  • Whole food plant-based dairy and meat alternatives are growing at double digit rates
  • More and more consumers are seeking options that align with their health, environmental and social values
  • A staggering 92% of plant-based meals consumed in the UK in 2018 were eaten by non-vegans
  • The number of vegans in Great Britain quadrupled between 2014 and 2018
  • 35% of British consumers say they make a point of regularly having meat-free days
  • The sign-ups for the Veganuary campaign doubled in 2019, with a whopping 250,000 people signing up